Well I promised myself I wouldn’t buy Benefit‘s new, much hyped brow product, Gimme Brow, until I had used up my HD Brows palette (review here), but I ended up purchasing one after all. Oh how little will power I have! In my defence however I did use some of my Birchbox points so it wasn’t an entirely guilty purchase, and with my sparse eyebrows I do require extra help! So what is my verdict?
Gimme Brow is a coloured fibre gel, available in two shades, that you simply brush onto the hair to define and accentuate your natural brow. With it’s wand applicator it is much easier and quicker to apply than using a palette, and it’s also very handy for popping in a handbag due to it’s compact size. Along with adding colour the comb helps to groom and shape the brow, which is also a plus.
The result is a natural looking, softly accentuated brow, however the effect is perhaps a little too subtle for me as I actually prefer my eyebrows to be a little darker than I achieve with a single coat of Gimme Brow. A second coat gives more impact though. I imagine this lighter effect is ideal for those who may have a heavier touch and that worry they will end up with an unnatural looking brow when using an eyebrow pencil or palette.
At £17.50 Gimme Brow is a little bit on the pricey side for such a small product (it’s around half to a third the size of an average mascara), and it lacks the versatility of some of the eyebrow palettes which can be used as eyeshadows and that can produce a stronger, bolder brow. That said, as a stand alone brow product it does the job well and is so simple to use (dare I say it’s even fool-proof). With the help of Gimme Brow Benefit have made getting the perfect brow achievable by everyone.
You can purchase Gimme Brow here. Have you tried this product yet? What’s your go-to product for taming and enhancing your brow?