Pure Instant Radiance Hot Cloth Cleanser

I’m currently into hot cloth cleansers in a big way. I don’t know if it’s the change in the season but I find them so indulgent and comforting, especially when soaking in a warm bubble bath and lying back allowing the cleanser to melt into the skin, loosening all the dirt and sebum, before using a clean muslin cloth soaked in hot water to buff it away.

I could rave about Liz Earle’s iconic Cleanse & Polish, which is a favourite of mine, but let’s be honest for most people it won’t be a new discovery so i’ll leave that for another day. Instead I want to talk about a product that came as a surprise to me; that is Pure Daily Skincare Instant Radiance Hot Cloth Cleanser (200ml, £10).


Pure is a range from Marks and Spencer that first launched in 2012, however it only came to my attention when Marks and Spencer gave my local beauty department an overhaul earlier this year. Pure focuses on natural skincare and the range is manufactured with carefully selected British ingredients and with eco-friendly packaging. The products are both Bee Friendly and BUAV Approved.

The Instant Radiance Hot Cloth Cleanser consists of a minimum 95% natural ingredients and is free from silicones, mineral oil, synthetic colours and perfumes, and paraben. It offers to deeply cleanse, polish and condition for radiant, smooth skin.

The fragrance in this cleanser comes purely from essential oils of Camelina oil, starflower oil, chamomile, geranium, and petitgrain, and I think it’s gorgeous! I know this highly fragranced, floral scent won’t be everyone’s cup of tea, but for me it’s heavenly and just what I need after a long day.



I prefer to use the cleanser in an evening so that I can really bask in its heady scent and I like to take my time to massage it in so the ingredients can really work. Before I buff it off I take the damp muslin cloth and, whilst it’s still hot, place it over my face so that the heat helps to open my pores. After I removing the cleanser using circular motions my skin feels scrupulously clean, but very soft and hydrated.

I love that Marks and Spencer have taken up the natural skincare gauntlet and brought us a range of affordable products that don’t skimp on quality or compromise on ethics.

Have you tried anything from the Pure range yet?

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