Benefit Roller Lash Mascara

When I heard Benefit were launching a new mascara I was super excited. Having long since been a fan of BadGal and more recently of the brilliant They’re Real I couldn’t wait to get my hands on the sneak preview they’ve put inside every copy of February’s Elle Magazine!



Ever fond of a cheesy pun Benefit are marketing the Roller Lash mascara as a Curls Best Friend, promising that it will make eyelash curlers a thing of the past, which is just as well as I liken them to a medieval torture instrument and have never mastered their use. Roller Lash has been in development for four years and is designed for those ladies with short, straight lashes who struggle to find a perfect daytime mascara.  The unique Hook ‘n’ Roll™ brush is specifically designed to help catch, lift and curl the lashes, and the ink-black, lightweight formula we are told keeps the curl for a whopping 12 hours!

So how did I find Roller Lash? Initially I found the brush quite difficult to master. With its curved shape and short bristles I required a number of coats before I felt the mascara had covered all my lashes. I also think the formula is thinner than I’ve become acustomed to with They’re Real resulting in application which doesn’t grab the lashes quite as well nor feel quite as smooth. Once fully applied however my eyelashes certainly look longer with a great curl and an added oomph that really opens my eyes, giving them an adorable doe-eyed look!


I still love the drama of They’re Real mascara and for me its ease of use beats Roller Lash, but if I want to reach for a more natural, daytime look hopefully Roller Lash will be worth the effort as I master the application. What do you think? Have you tried Roller Lash yet?

Benefit Roller Lash Mascara will launch on the 1st of March priced at £19.50 or you get the mini version free with Elle Magazine which is out now!

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