Beauty on a Budget – W7 Cosmetics

When I was growing up and first experimenting with beauty, budget makeup was basic to put it politely. Foundations came in only a handful of different shades, all of which tended to look orange, and the formulas were heavy resulting in a cakey, mask like finish, yet we still thought we looked the bees-knees! Luckily these days we have so much more choice when it comes to shades and finishes, from barely there bases to full coverage, and you can achieve the look you want without breaking the bank. Technology from higher end beauty brands has also filtered down to the mass market and budget brands have been quick to adopt new formulas and finishes, which has been great for those of us who can’t afford a £30 foundation!


One of the great success stories has been W7 Cosmetics. Their range is huge, highly affordable, and with palettes that rival popular high-end brands they’re a popular choice for people who want the look without the associated pricetag. I was sent a few of their products to play with and having heard great things about W7 makeup I was very excited to see how their products performed. What I tried impressed me massively.



Wicked Whip Crème Foundation in Natural Beige* (RRP £4.95)
This foundation has a soft, mousse-like texture which feels very light and comfortable on the skin. It glides on so smoothly, without balling up or accentuating dry patches, and it offers good, buildable coverage with a very even, matte finish. This foundation offers the perfect coverage for my liking; light enough that it looks natural, but still disguises small blemishes and dark circles. Despite my oily skin the staying power is also good and I feel confident wearing it all day, without worrying that it has turned into an oil-slick or gone patchy.



Catwalk Concealer in Light* (RRP £3.95)
Available in two shades this concealer gives extra coverage wherever it’s required. It has a traditional doe-foot wand, making application simple, and the texture is light and easy to blend. It covers dark circles and blemishes seemlessly and although it looks a little orange in the tube the match to my foundation is pretty spot on. I’m not sure this concealer would suit very pale complexions however and it’s a shame there isn’t a third, lighter, shade.


Catwalk Complexion Silky Smooth Powder Compact in Beige* (RRP £4.95)
A light, silky textured powder available in three shades, this product is the perfect finishing touch to your base; setting your foundation and combatting shine. I love the design of the compact, with its lift up section that conceals a decent sized mirror and a little sponge applicator which is perfect for touch-ups, although I prefer to use a brush to apply my powder if possible. Again the powder applies smoothly, feels lightweight and doesn’t settle into or highlight any fine lines.

Despite less than fond memories of the budget beauty from my school days these three products from W7 Cosmetics have really convinced me that today’s cheaper brands can rival ones that cost five times as much. I was particularly smitten with the gorgeously smooth Wicked Whip Foundation which gave me such a flawless base. I’ll definitely be delving into more of the range and encouraging others to give their products a try.

Have you tried any W7 makeup? If so what products would you recommend I try next?

*PR Sample

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3 thoughts on “Beauty on a Budget – W7 Cosmetics

  1. cat says:

    The UK has so many cheap but good quality cosmetics! I want to try the whip creme foundation one because I don’t like the heavy feeling on my face.

    • Helen says:

      I’m usually a bit of a snob when it comes to foundation, opting for more expensive brands, but this really impressed me. It’s so comfortable to wear and you can find it online for £2.99 so it’s worth trying!

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