New Launch – Bionsen Caring Touch Deodorant

For centuries spa minerals have been regarded as highly nourishing and protective for the skin. These natural minerals are abundant in volcanic spas, known in Japan as Onsen, where even today people still bathe in the deeply nourishing waters.

Bionsen Caring Touch* is a brand new paraben and aluminium free deodorant range which harnesses the properties of Japanese spa minerals and added Vitamin E to help nourish and protect skin. Launching on March 9th in Boots stores nationwide Bionsen Caring Touch offers a more natural approach to preventing body odour, whilst maintaining the efficacy of leading brands.



Being a deodorant rather than an antiperspirant Bionsen doesn’t prevent sweating, which is actually a necessary function, but instead utilises minerals naturally present in volcanic spa water to prevent bacteria from growing and neutralise body odours. Rather than blocking pores like regular anti-perspirants Bionsen allows your skin to breathe so is great news to those who follow a more natural beauty care regime. The aluminium and paraben free formula also offers an alternative for those concerned about the possible links with breast cancer.

I was really impressed with the effectiveness of this product. As a regular gym-goer I need a deodorant that really combats odour and makes me feel confident; Bionsen was really put to the test in my gym classes and passed with flying colours. Even after a really hard Metafit workout my underarms still smelt fresh! The deodorant also has a really fresh, yet barely there, scent. Perfect and not overpowering!

Bionsen is dermatologically tested and its hypoallergenic, alcohol-free formula is ideal even for the most sensitive of skin. The roll-on deodorant will retail at £2.35 in Boots stores and on from Monday 9th March.

For more news and brand updates you can follow Bionsen on Twitter or Facebook.

*PR Sample

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