It was Korean beauty experts Memebox that introduced me to the delights of sheet masks and until then the only sort of face masks I’d ever used were the wash off or peel off variety. Popular in Asian countries sheet masks are a whole new ball game; impregnated with precious essence that you leave on for your skin to absorb they really do take skincare to the next level and they now have a regular place in my skincare routine. I was wondering when the UK would catch on with this wonderful beauty trend, and finally it seems we have with Beauty Masks Ltd.
Founded by Angela Barbagelata, who herself discovered the revelation that was sheet masks on a trip to the Far East, Beauty Masks Ltd is a company which exclusively distributes Timeless Truth Facial Beauty Masks within the UK and Ireland and very generously sent me one of their Timeless Truth Charcoal Detox Brightening Facial Beauty Mask (£4.90)* to sample.
Using a totally unique and patented Timeless Truth Functionality Cloth the mask instantly brightens, smoothes, firms and hydrates the skin. The black pattern on the mask is actually Moso Bamboo Charcoal Extract powder that is impregnated into the fibres of the mask. This powder is highly absorbent and deep cleansing, drawing away any dirt or sebum.
Other key ingredients include M-Tranexamic Acid which is proven to be highly effective in reducing melanin production and pigmentation, Arbutin which protects the skin against damage caused by free radicals, can prevent liver spots and freckles, treat sunburn marks and can help lighten the skin, Silk Amino Acids which help to hydrate and smooth the skin, and Vitamin E to encourage healing, reducing scarring and as powerful antioxidant, protects cells from oxidation, and neutralizes unstable free radicals.
With its hydrating and anti-aging properties the Charcoal Detox Brightening Facial Beauty Mask is a great all-rounder and ideal for all skin types, but where the mask really excells is in its ability to treat and relieve congested skin. This makes it especially good for those with acne or who live in high pollution areas.
This mask was so pleasurable to use and I was extremely impressed by the amount of serum packed into the cloth; it was literally dripping in the precious and potent liquid. Placed upon the face it was the perfect size and shape, and it felt very comfortable, although I was hoping the postman didn’t come knocking at that exact moment as the overall look of the mask is rather freaky! I loved the cooling sensation (if you want more, especially on a hot day, a great tip is to store your mask in the fridge prior to opening) and after removing the mask and patting in the remaining essence my skin looked brighter, plumper and glowed with health.
I’m certainly impressed with my first encounter with Timeless Truth Masks and browsing the website I already have my eyes on some of the other masks I’d love to try. Have you tried sheet masks? What are your favourites?
You can explore the full range of masks at www.thebeautymask.co.uk