Olay are back with a new launch, and for them quite a bold look. The 2 in 1 Hydration moisturisers are currently exclusive to Superdrug and unlike previous Olay products feel a lot more contemporary.
If i’m honest I normally associate Olay skincare with a more mature customer, so the bright pink colouring is definitely refreshing. It really catches the eye, standing out from their other ranges, and personally I think it has a more youthful look and appeal, which is quite probably the aim as the 2 in 1 Hydration range is targeted at 20-35 year olds.
The first product I tested is the Olay Hydration + Flawless Blur (50ml, £9.99)*, a 2 in 1 moisturising cream which provides a smooth base for make-up application. Non-greasy, it is quickly absorbed, without clogging pores. The formula contains Vitamins B3, E and Pro-V B5 to nourish the skin, and strengthens the moisture barrier providing 24 hour moisture. It also improves skin’s texture for a perfect smooth finish, which helps makeup to glide on and look flawless. I like the sleek packaging and the pump dispenser, which gives you just the right amount of product, and the cream really leaves the complexion smooth and even.
The next product, Olay Hydration + Radiant Glow (75ml, RRP £9.99)* is quite similar to the Flawless Blur. Once again it has a 2 in 1 formula, providing intense moisture but this time also contains light reflecting particles which revitalise the skin’s appearance and lend it a radiant glow. In addition to the nourishing vitamins, the formula also contains SolaSheer UV protection, giving an SPF of 15. Again this leaves the skin soft and smooth but the light reflecting particles also give the skin a soft, healthy glow, which is perfect if your skin tends to look sallow. It’s also great for no-makeup days.
I’d love to see Olay develop this range further with a few more products – perhaps an eye cream and a cleanser – as I feel it has a fresher look that will appeal to a younger customer and really help reinvigorate the brand.
Superdrug currently have 1/3rd off selected Olay products here.