New CID Cosmetics was founded by Kelly Colman, who for over a decade had listened to thousands of women in her salon sharing their thoughts on make-up, in particular how the field was dominated by too many fashion led shades and complicated application tips. The result was the development of a brand shaped around the makeup needs of real women.
The New CID Cosmetics i-Smoulder (RRP £18.50, Libbie Club price £16.65)* is just one example of their ingenious, time saving and foolproof products. This 2 in 1 eyeliner combines an eye pencil and shadow in one neat package. One end features a soft kohl pencil and the other end has a sponge applicator preloaded with a complimentary shade of eyeshadow that is hidden away in the lid.
This product is great if you like wearing eyeliner but prefer to steer clear of the harsh look you can sometimes get from traditional eyeliner pencils, and it is also fabulous if you want to travel light and not carry around multiple products. I love applying the shadow all over my top lid, then lining my eyes with the pencil, it takes seconds but looks lovely. You can also just apply the pencil and then smudge the shadow over the top for a softer, more subtle effect. The shadow is buildable and has a gorgeous shimmer that is really flattering and doesn’t settle into fine lines or accentuate wrinkles.
Right now you can get 10% off the New CID Cosmetics i-Smoulder Smokey Eye Pencil & Shadow in Gold, Silver, or Ember exclusively at the Libbie Club so now is a great time to try it for yourself!